Jasper Norton — The Man, The Folklore

Jasper Norton was a gas station attendant in a backwoods holler of the Arkansas Ozarks during prohibition. Word was out among the wildcatters that "Ol' Jasper" was always a willing collaborator for refueling both the cars and the thirsty bootleggers.

While gassing up the souped-up Model T's, the bootleggers would imbibe in Jasper's "Holler Juice," a jug of sweet tea spiked with moonshine and some pecans he would pick up each day on his walk to work.

Jasper never got to enjoy a concoction at a speakeasy but he loved the stories he picked up from the bootleggers stopping for "motor spirit." He proudly felt part of the speakeasy culture helping the bootleggers get the hooch to the cities.

Jasper Norton's Craft Cocktail Mixers are an homage to my great-grandfather, Jasper Norton (or Pawpaw, as he was known to his family) and the mixologists of the prohibition era who perfected their craft of making moonshine palatable with juices, syrups, bitters, and herb garnishments.

Monica Bustamante
Jasper's Great-grandaughter